Released on = February 19, 2007, 1:39 pm

Press Release Author = Jerry Robertson

Industry = Retail

Press Release Summary = Many retail owners spend too much time with the day to day
operations instead at looking at the big picture. Shocking Truth to Retail Success
gives insight to what is needed to make the store more profitable and the owner a
better manager. In many cases, the retail owner is the main stumbling block to
success.


Press Release Body = As stores gear up for 2007, consultant Jerry Robertson is
releasing a book that will challenge the thinking of many retail store owners.
Robertson has developed over 25 years of retail management and consulting
experience, making \"Shocking Truth to Retail Success\", an invaluable tool towards
increased profitability.

Whether it's inventory control, employee relations, customer service, special events
planning, marketing or advertising, the book is designed to create a leadership
ethic. Robertson has extended an intimate knowledge of helping small business owners
to develop personal strategies. His motivational ideas can inspire the willing to
organize their life, set goals, eliminate stress and find balance between business
and pleasure.

\"Shocking Truth to Retail Success\" is not your typical business book and Robertson's
methods have been fine tuned as the "Maverick" approach. This comes from working
passionately with a great diversity of clients with JROB Consulting,
www.jrobconsult.com.

As a veteran retail consultant Robertson has guided everything from Department
Stores, Drug Stores, Gift Shops, Hardware, Hallmark Stores, Bike Shops, Furniture
Stores, Rug Stores, Arts & Crafts Stores to Stationary Stores, rejuvenating their
sales and formulating success. JROB Consulting has always provided a sophisticated
approach, but at an affordable budget and now that wisdom is translated into the
book. Robertson's book enables struggling managers to reawaken their entrepreneurial
gusto or prepares budding stores to harness new levels of achievement.

One client of JROB Consulting describes Robertson's knowledge as impressive by
increasing cash flow and customer base with an innovative management principle. It
is named after the extraordinary Rottweiler. The STERNA Principle, which prompts
managers to facilitate Superior Customer Service, a Terrific Place to Work,
Educating Employees, Resistance to Change Reduction, New Exciting Ideas and Always
Improving.

While getting the word out about his new book Robertson is also offering free
speaking engagements for trade associations, Chamber of Commerce groups or any
business related organizations. \"Shocking Truth to Retail Success\" packs the promise
of taking management to soaring heights on the retail front, but also opens the door
to a genuine Maverick approach.

Robertson's Website, www.jrobconsult.com, is loaded with a wealth of information to
get managers on the right track. There are free newsletters, feature articles on
topics covering Management, Entrepreneurship, Marketing, E-Commerce and Small
Business, also plenty of tips and freebies to go around.

One of the major topics covered in \"Shocking Truth to Retail Success\" and within
JROB Consulting includes development of Special Events for stores. Robertson
describes this as one the most effective ways managers can make their stores stand
out in retail. It keeps things new and fresh, allowing an educational process for
employees, as well as learning about their customer base. Robertson's new book is
itself an event to take note of as he ushers the small retail owner into new
horizons.


Web Site = http://www.jrobconsult.com

Contact Details = Jerry Robertson
469-867-3317
Plano,Texas
http://www.jrobconsult.com